Who We Are

F.W. Horch recommends practical ideas and products that you can use to help save the planet.

Fred Wilson Horch, the founder, is a former corporate attorney, computer geek, private pilot, and professional environmentalist. Moving to Brunswick in 2002, where his wife is now an associate professor of neurobiology at Bowdoin College, Fred helped launched green electricity in Maine as the Project Coordinator for Maine Interfaith Power & Light.

All of us are committed to providing excellent service, honest recommendations and useful information.

Our small business started out as the Brunswick location of The Green Store. In the summer of 2006, we became an independent store with a tighter focus on helping our customers save the planet. In 2011 we sold our store to focus on our online Sustainable Living Handbook.